Proposal for Corporate social responsibility Assignment

Proposition for Corporate social obligation - Assignment Example Accordingly, this investigation speaks to a significant commitment to the CSR writing in US (Aaronson and Reeves, 2002, p.59). This exploration analyzed the pertinence of and the hypothetical commitments of various administration hypotheses, especially the triple primary concern and the upper hand hypothesis that assist chiefs with understanding the importance of contending through quality affirmation. The Competitive Advantage - This is a preferred position in the inherent and extraneous pieces of the organization and this hypothesis is worried about the opposition between the organization and its rivals through contribution preferable qualities over their rivals (Competitive favorable position ,2010, p.102). Solid qualities originate from the way of life of the organization which later changes to be the estimations of the clients and later the estimations of the general public. Qualities by and large originate from the clients and the partners which are both essential to the accomplishment of business. Creating values that are practical will rely upon the relationship of the association with the representatives, accomplices, investors, providers and furthermore media (Enquist and Edvardsson, 2009, p.89). Brands are significant for any organization as they impart to the clients or each partner the picture of the organization and their items. So as to slow down the â€Å"values-based assistance brand† the organization must utilize CSR methodologies to keep up its business in since quite a while ago run. Basically, CSR serves the most ideal approach to convey to all the clients and partners in a proficient way. These procedures contact with estimations of administration marks and empower the organization to acquire the great resonances from all partners (Enquist and Edvardsson, 2009, p.234). In the business exercises did today, numerous systems are outlaid in running them. Generally, CSR has grown quickly. People have begun requesting that organizations assume their social liability in their

Illustrate and discuss with examples the law of diminishing returns Essay

Outline and talk about with models the theory of unavoidable losses - Essay Example Cannan (1981) says that while the incomparable British financial specialist Malthus has been given an enormous piece of the credit for finding this law, it was Turgot who really thought about it in its application to the field of horticulture. Turgot composes that: â€Å"Where normal great development wins, the yearly advances get 250 to the hundred, it is more than likely that if the advances were expanded by degrees starting here up to that at which they would get nothing, every addition would be less and less productive (Cannan, 1981, Pg. 74)†. The theory of unavoidable losses was compared by Turgot to a spring which is compelled to extend because of the heap of loads on it. As an ever increasing number of loads are added to the spring, the relative augmentation begins diminishing until there comes a point where no further expansion can be made to the spring (Cannan, 1981). The thoughts given by Turgot can be rearranged by utilizing his own horticultural model however giving it an increasingly present day appearance. For example, given that we realize that x measure of seed in one hectare of land would deliver 3y of yield, we could accept that multiplying the measure of seed would create 2(3y) of harvest for example 6y, if everything else continues as before. Nonetheless, when the measure of seed is multiplied, the yield harvest may not be actually twofold and we could wind up with a yield which is equivalent to 4y or 5y. On the off chance that the measure of seed was additionally expanded to 3x the returning harvest sum could be 4.5 y or even less. As such, the minor come back from each extra unit of seed would get lesser and lesser until the negligible outcome would turn out to be near zero. Despite the fact that it was Turgot who recommended the thoughts behind this law of financial aspects, Malthus advanced the idea with his Essay on the Principle of Population which was distributed in 1798 and talked about a wide range of monetary ideas (Cannan,

Effectively Growing Your Small Business With Digital Marketing

Effectively Growing Your Small Business With Digital Marketing Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Effectively Growing Your Small Business With Digital MarketingUpdated On 17/07/2017Author : Pradeep KumarTopic : BloggingShort URL : https://hbb.me/2t5mLFW CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogRunning a small business can be an exciting and frightening experience. While it is nice to be able to look at the world you have created and feel a sense of pride about the future, it is also important to remember that the process is a constant tightrope walk. When you are not thinking about potential growth down the line for your small business, then it can also be easy for you to feel stuck. Luckily, the internet has made it easier than ever before for the owners of small businesses to take advantage of digital marketing services.Small business website designis one of many practical options to consider when you are aiming to grow your business. By turning your attention towards di gital mediums, you will be able to get more from your small establishment than you thought possible. You can take a moment to look over a few of these points on how utilizing digital marketing techniques that can help you to grow your business healthily and more efficiently. By exploring the benefits, you will be able to see why this is such a wise choice for you to make.Generating ContentOne of the best ways to get involved with digital marketing is by making sure you have signed up for all of the relevant social media platforms that are out there. It should go without saying that your business should be present on sites like Facebook, Instagram, and Twitter. While you might not feel it is important to be on all of these sites at once, you will be missing out on a huge demographic of potential customers when you ignore any of them. Once you have created your accounts, it is time to think about generating content.Creating unique and engaging content is one of the biggest challenges that you might face when first exploring your online presence. This is because there are a lot of different ways you can go about the process. If you want to make sure that your customers are always thinking about what you have to offer, then you want to put out new content each week consistently. Play around with text, video, images, and other ideas to craft posts that customers are going to want to read and share. The more that your posts are shared, the more attention you get.READWhat Should You Do When Blogging Is No More A FunOn the GoYou also want to make sure that your small business has a website all its own. Social media is lovely because it can allow businesses and customers to connect in new ways. A personal website for your business can let you take things a bit further. Your website is the opportunity you need for your customers to invest in your products or services. This means you want to create an engaging site that is as easy to navigate as it is fun to explore.Sinc e most people are using smartphones to surf the internet these days, you want to think about how your website will appear on different devices. On a computer or laptop, your site is going to appear one way. When opened on a phone or tablet, you want to make sure that the site maintains its ease of navigation and overall clarity. Using the right site building platform, you will be able to create both a mobile and desktop version of your website. This will help everyone to access your site with the same degree of ease.Launching Into TomorrowWhile it can be challenging to run a small business, knowing how to move forward can be a lifesaver. If you want to get the most from your establishment, consider your online presence. Take time to consider all of your options with website design and social media platforms and launch your business into tomorrow.

World War I Essay - 1095 Words

The United States had entered World War I against many wishes of the American public, which made the ratification for the peace agreement an even more difficult task. Woodrow Wilson justified American involvement by claiming that an Ally victory would ensure a new world order. The war would be used as an instrument to make the world safe for democracy. However, many Americans, government officials, and even the Allies did not agree with the progressive ideals that would be enforced to attain the peace that Wilson had desired and promised. This was made evident when Wilsons negotiations for the peace treaty were criticized and rejected by the leaders of the other Allied nations and isolationists. Even when Wilson acknowledged†¦show more content†¦The League was the epitome of Wilsons idealistic values, it would be the main approach to attain the peace between neighboring nations that he guaranteed. However, Republican Senators, some known as irreconcilables, and some fe rvent isolationists, objected because they believed that American membership would interfere with not only US sovereignty, but also defy constitutional laws, like the Monroe Doctrine. The Monroe Doctrine allowed the United States to oppose European intervention in the Western Hemisphere. By passing the League of Nations, it would violate that right because the United States would unify itself with other world powers, which would entangle Americans in foreign conflicts (Doc E). The League of Nations would also welcome foreign nations to administer control and power over the United States. Americas democratic system would be influenced by the values of other forms of government. In a speech by Willian Borah to Congress, he said, Will anyone advocateÂ… a tribunal created other than by our own people and give it to an international army subject to its direction and control to enforce its decree? Borah was right. A majority of Americans would not consent to other nations rule, when many died to gain and protect their freedom and liberty. Borah believed that despite its purpose, this committee, like the war, would onlyShow MoreRelatedThe World War I Is War1653 Words   |  7 PagesWorld War I is war famous for European nations fighting against themselves. It began to take shape when countries like France and Germany beginning to form their own allies. It all started with the powerful Austria-Hungary wanted to have Serbia as part of their own empire. However a group of Serbian nationalists known as Black Hands dislike the idea. So they wanted to send a message to the Austria-Hungary government by killing Archduke Franz Ferdinand. Gavrilo Princip, member of the Black Hands,Read MoreWorld War I And The Great War1249 Words   |  5 PagesWhenever you come across World War I, don’t you ever deeply think about how it all started? Who would have known that just 2 pulls of a trigger could have triggered a demoralizing World War? World War I, also known as â€Å"The Great War,† was a war that primarily took place in Europe. It officially started on the 28th of July in 1914 and it unexpectedly lasted until the 11th of November in 1918 (about 4 years). The most predominant countries that fought in this war include Great Britain, France, RussiaRead MoreWorld War I And The Great War1325 Words   |  6 PagesAnnie Poll Period 3 AP European History Free-Response Essay 31 March, 2016 World War I is often called â€Å"The Great War†. This was because it was the first war to affect such a large geographical area and involve so many countries. These countries’ governments had complicated relationships with each other and even the people who they governed. This war was largely unavoidable because of these complicated relationships and diplomacies. The first example of these relationships were the onesRead MoreWorld War I Changed The World1115 Words   |  5 Pages21 million more had serious injures. World War I changed many lives around the world as eight European countries as well as the United States, fought against each other and formed allies. It the beginning, it was meant to be the war that ended all wars. This Great War was unlike any war before; there was new technology such as tanks and machine guns, as well as new tactics such as trenches and war at sea. The physical geography affected the outcome of the war in great measures, both on land and seaRead MoreThe Great War Of World War I2218 Words   |  9 PagesEven though ‘The Great War’ ended over 100 years ago, people are still arguing about how it all started. Beginning in 1914, and involving over 30 countries, World War One was the first major war to impact the world. Russia, Germany, Austria-Hungary, and Serbia could all be considered factors that helped rise World War One. Before the war, countries faced many internal and external conflicts, leading to rising tensions and concern across Europe, and later the world. Out of the many nations who participatedRead MoreWorld War I And The Great War1829 Words   |  8 PagesWorld War One has been constantly referred to as a watershed point in the history of the Western world. Argue this position by drawing on examples from political, economic and cultural spheres. World War I, also known as the First World War or the Great War, was a global war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918. More than 9 million soldiers and 7 million civilians died as a result of the war.It was one of the deadliest conflicts in history, paving theRead MoreWorld War I And The Great War2006 Words   |  9 PagesWorld War I, also known as the First World War, or the Great War, was a global war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918. More than 70 million military personnel, including 60 million Europeans, were mobilised in one of the largest wars in history. Over 9 million combatants and 7 million civilians died as a result of the war, a casualty rate exacerbated by the belligerents technological and industrial sophistication, and the tactical stalemate caused byRead MoreThe First World War I1305 Words   |  6 PagesMrs. Schartner U.S. History 2 AP/IB 19 October 2015 Unit 3 Notebook Essay The First World War fought from 1914 to 1918 was one of the largest and most brutal catastrophes fought in the 20th century. With nearly the entire European continent fighting a barbaric and everlasting war, the U.S. had eventually to get involved in order to reinitiate stability to Europe. Ultimately, the U.S. taking involvement in World War I had a profound political, economic, and social impact on the country. It increasedRead MoreWorld War I ( Wwi )959 Words   |  4 PagesWorld War I (WWI) had many main events from 1914 – 1918. It was known as the Great War and the war to end all wars. It also introduced us to many new technology to including Barbed wire, machine guns, artillery, poison gas, airships, aircraft s, new naval vessels and tanks. All these wartime machines and equipment resulted in unprecedented carnage and destruction, with more than 9 million soldiers killed by the end of the war. This First World War or the Great War, was a global war centered in EuropeRea d MoreThe Legacy Of World War I962 Words   |  4 PagesWorld War I the first of its kind would mark an entire generation; could what today is known as the lost generation have been avoidable or was President Woodrow Wilson just prolonging the inevitable by his neutrality. The following will guide you through a brief outline of the WWI and how one man s justifications sent an entire nation to war. Woodrow Wilson, a man with questionable motives when speaking in terms of neutrality during World War I. Was Wilson’s neutrality an attempt to spare the

There Are Three Types Of Security Breaches Essay - 2052 Words

There are three types of Security breaches in general. They are as follows: 1. Human Error Some security breaches are undoubtedly the direct results of people’s mistakes. Human errors cause most breaches, even if they tend to be far less expensive as compared to the breaches caused by malicious and criminal attacks. These errors include †¢ Mis-delivery of sensitive information to the wrong person by email or fax. †¢ Erroneously making information openly available to the public on a web server or website. †¢ Losing data through the Physical information (Paper). †¢ Losing an unencrypted laptop, cellphone or a storage device such as USB key. The confines of human errors can be hard to fix. The loss of documents or unencrypted equipment will result in theft or publishing of the data. However, these losses can generate breach response requirements. These requirements are triggered due to failure in protecting personally identifiable information (PII). The legal impact of such loss can be treated as theft and it may be treated as theft in categorizing breach causes in some cases. It can be tougher to feature the roots when the data is stolen rather than lost. A company may be able to lower and alleviate breaches resulting directly from a human error through a consolidation of data handling policies, access control and training. In a few cases where the human error does not lead to the exposure of sensitive data but instead creates conditions that make theft or hacking easier, thenShow MoreRelatedFictitious Statistical Analysis Of Cloud Computing Essay1242 Words   |  5 PagesThis paper will present a fictitious statistical analysis of cloud computing, and the number of security issues encountered by a variety of organization types. The fictitious organizations were surveyed to collect data on the number of software and hardware applications outsourced to the cloud, and the number of security issues encountered. According to (Whitman and Mattord, 2012), information Security is the protection of the lifeblood of the organization — its information. Specifically it isRead MoreSecurity Controls For Effective Cyber Defense1196 Words   |  5 PagesCritical Security Controls†, was written from the view of an external security consultant â€Å"Philip G. Rynn†, and published by the SANS Institute, which is an educational organization that has the largest collection of research documents regarding information security. The paper correctly examined the United Airlines breach in May 2015 and offered near, mid and long-term actions that should be executed by the United Airlines’ senior security staff to alleviate the effects of system breaches and lessenRead MoreComputer Security and Educational Services1081 Words   |  5 PagesTesting and Monitoring Security Controls Learning Objectives and Outcomes ï‚ § You will learn to recognize security events and baseline anomalies that might indicate suspicious activity. ï‚ § You will learn to identify policy violations and security breaches and to appropriately monitor threats and control activity across the network. Assignment Requirements Refer to the handout Testing and Monitoring Security Controls. It contains information on security events or breaches and baseline anomaliesRead MoreTop Three Trends in your profession and associated industry Annotated Bibliography1499 Words   |  6 Pages2015 Top Three Trends in your profession and associated industry-Annotated Bibliography The top three trends in the Cyber Security field are salary, career advancement, and the need for predictions of the future in how information is exchanged. Cyber-crimes are becoming more popular and because of the many attacks that are happening much more frequently it has caused for a higher demand in cyber security professionals. Companies spend millions of dollars to correct security breaches within theirRead MoreProactive Incident Response : The Way Forward1348 Words   |  6 Pages Any organization is critically dependent on data to perform its functions. Security breaches resulting from malicious code attacks, denial of service, employee negligence and theft, unauthorized access, policy violations, (ROCHA, 2012) and vendor leaks and mistakes, are on the ascendancy. Symantec reported a total of nine mega breaches in 2015, which indicated an alarming 429 million exposed identities (Cyber Security Incident Response: Shifting from Reactive to Proactive | Ayehu, 2016) .In theRead MoreSecurity Threats Are Caused By Hackers And Viruses1561 Words   |  7 PagesSecurity threats are caused by hackers and viruses. Hackers use what they know to break into computers and computer networks just because they know how. There are several types of hackers to include black-cat hackers, crackers, cyber terrorists, hactivists, script kiddies or script bunnies, and white-hat hackers. Black-cat hackers break into computer systems and might steal or destroy information. Crackers in tend on breaking the law when hacking. Cyberterrorists use the internet to hurt people orRead MoreComputer Security At The Health Care Sector1653 Words   |  7 PagesChristine Waite GSB 622: Short Paper August 11, 2014 Computer Security in the Health Care Sector Medical records are a very desirable asset on the black market valuing $50.00 each. This is much higher than other personal information including credit card numbers and social security numbers which are valued at $1.50 and $3.00 respectively (Robonsin). The Health Information Technology for Economic and Clinical Health Act (HITECH) has encouraged the health care industry to embrace information technologyRead MoreProactive Incident Response : The Way Forward Essay1343 Words   |  6 Pagesorganization is critically dependent on data to perform its functions. Security breaches resulting from malicious code attacks, denial of service, employee negligence and theft, unauthorized access, policy violations, (ROCHA, 2012) and vendor leaks and mistakes, are on the increase. There was a total of nine mega breaches in 2015 as reported by Symantec which reported an alarming 429 million exposed identities (Cyber Security Incident Response: Shifting from Reactive to Proactive | Ayehu, 2016)Re ad MoreWhat s The Difference Between Hitrust And Hipaa?859 Words   |  4 Pagesmean it is in compliance with HIPAA? With growing scrutiny in healthcare and a record number of breaches increasing at an alarming rate, healthcare organizations are taking preventive measures in order to avoid breaches and possible fines. However, healthcare organizations are confused on what measures they need to take in order to protect healthcare information HITRUST and HIPAA are two unique types of assessments that share the common objective of safeguarding protected healthcare information butRead MoreEssay On Cybersecurity Breaches1033 Words   |  5 Pagesin more vulnerability to cyber-attacks including cybersecurity breaches. Today, the world continues to experience inordinate cases of cybersecurity meltdowns. There is a rapid growth in complexity and volume of cyber-attacks, and this undermines the success of security measures put in place to make the cyberspace secure for users. Cyber-attacks on both private and public information systems are a major issue for information security as well as the legal system. While most states require government

Benefits Of The Salary Costs Paid By The Enterprise

Also work reform should be able to play the maximize benefits of the salary costs paid by the enterprise. While from the perspective of the worker, work reform should establish fair competition and a fair pay system in the labor market according to the needs of different characteristics of worker levels, so that employees will feel comfortable to work and give full play to their talents and potential to improve job satisfaction with a sense of accomplishment. What’s more, workers can improve their quality; the employers care and respect their employees, improve job design, and strengthen the construction of the corporate culture. The role of unions in shaping workplaces is mainly reflected in: first, it should safeguard the legitimate rights and interests of workers, and then unions should represent workers to sign collective contracts with employers. In the implementation process of regulations and decisions on major issues, what the union or employee representatives deemed inappropriate should be put forward to the employer, to be revised and improved through consultations (Law commission of Canada, 2004). The unions also should help to guide workers and employers to enter into and fulfill the labor contract law, and with employers to establish a collective consultation mechanism, protecting the legitimate rights and interests of workers, as well as supervising the implementation of the contract. When employers violate the labor laws, regulations and labor contracts,Show MoreRelatedDirect and Indirect Cost1256 Words   |  6 Pagesindirect cost Direct cost- We can easy compare direct to fixed cost. They are very similar. Direct cost we can name this cost which are directly attributable to the sale of a product. Direct costs can be identified specifically with a particular sponsored project, or that can be directly assigned to such activity relatively easily with a high degree of accuracy.It is necessarily to good understand that cost shared expenditures are considered to be direct costs. We have 3 types of direct cost: †¢ directRead MoreEmployee Turnover And Human Resource Department Essay1567 Words   |  7 Pagesagainst higher paying jobs. Turnover rate costs might be less with the lower paying jobs but if it happens more often this can actually create a greater expense than companies with higher paid employees. The cost of replacing an employee can range as high as 200 percent of an employee’s annual salary. Some of the factors to consider which contribute to the cost of hiring new employees would be job advertisement, hiring agencies, interviewing, on-boarding, benefits offered, training the new hire, specialRead MoreWhy Housing Price Is So High1567 Words   |  7 Pagesin China today. Compare to the high tax rate, low social benefits which high medical cost, and high housing price that described above, salary rate in China today are way too low. Refer to Table II, which shoes the statistics of 2015 average salary rates at four major cities and my hometown in China:  ¥6,688 in Beijing,  ¥6,774 in Shanghai,  ¥6,682 in Guangzhou,  ¥6,634 in Shenzhen, and  ¥5,503 in my hometown – Wuhan. And there are minimum salary rates:  ¥1,720 at Beijing,  ¥2,020 at Shanghai,  ¥1,895 atRead MoreChina Is The Second Large Economy1484 Words   |  6 Pagesliving costs are too high while the salary rate is relatively low. Besides, China is developing rapidly these years, Chinese people are demanding a better life which they want to eat better food, have a better education, and live in a better house. Therefore, people in China today are confronting the problem. Why is this problem occurring? Other than the high population rate of China, there are few more reasons: 1) high tax rate, which cause high living expenses; 2) low social benefits, which mainlyRead MoreWhen One Company Acquires Another One778 Words   |  4 Pagesconsidered in relation to accounting reporting requirements. More specifically, the reporting for defined contribution, defined benefit, and other postretirement plans must be researched and the proper procedure to eliminate the two newly acquired segments must be understood. Pensions are a special category of liabilities, in that the expense for periodic costs is not tied to changes in the balance sheet. Once a pension plan is established, the company must make periodic estimates of futureRead MoreAdvantages And Disadvantages Of Minimum Wage In Taiwan1541 Words   |  7 Pagesmaintaining a reasonable standard of their living. However, some of the economists cannot agree with setting a minimum wage. They advocate that establishing a minimum wage might disrupt the economic system, create unemployment, and reduce other job benefits. In any case, no matter which views people support, establishing minimum wage is the generally implemented policy in many market economic countries (â€Å"11 advantages and disadvantages of minimum wage,† 2016). Literature Review In today’s societyRead MoreBenefits And Benefits Of Ford Motor Company1657 Words   |  7 Pagescompensation and benefits plan to remain competitive. As a result, this study focused on researching the types of compensation and benefits plans Ford Motor Company offered to its employees. The study found out that the company offers compensation and benefits plans such as base pay, variable pay, insurance (health, risk, and life), holiday pay, maternity leave, vacation, and pension. This study also determined the advantages and disadvantages of the above compensation plans and benefits. KeyRead MoreThe Financial Statement Representation of a Transaction1087 Words   |  5 Pagesquarterly financial information can be issued whenever it is convenient for the accounting department, and they published its first three quarterly reports during the 10th month of the year. Consequently the financial statement of Dawn s Data Enterprises violates the timeliness that is one of subsets of relevance. I - D. The financial statement representation of a transaction or event is verifiable if knowledgeable and independent observers would concur that it is in agreement with the actualRead MoreThe Fair Labor Standards Act Essay1747 Words   |  7 Pagesof minors, there are a number of employment practices which FLSA does not regulate. FLSA does not require: v Vacation, holiday, severance, or sick pay; v Premium pay for weekend or holiday work; v Pay raises or fringe benefits; and v A discharge notice, reason for discharge, or immediate payment of final wages to terminated employees. Wage Standards and Exemptions Covered nonexempt workers are entitled to a minimum wage of not less than $5.15Read MorePension Costs1661 Words   |  7 PagesFACT In examining the costs of pension plans, Leah Hutcherson, CPA, encounters certain terms. The components of pension costs that the terms represent must be dealt with appropriately if generally accepted accounting principles are to be reflected in the financial statements of entities with pension plans. DIRECTION AND REQUIREMENTS In this simulation, you will be asked various questions regarding basic pension plan terminology. 1. Discuss the theoretical justification for accrual recognition

Enterprise Creation and Development

Question: Discuss about theEnterprise Creation and Development. Answer: Business Idea: Idea Generation: Humans always want an easy access for their hydration at any part of the world however, it is evident that individuals do not like to carry around a bulky water bottle that fits nowhere and unnecessary adds weight. Plastic bottle is easy to carry but causes huge harm to the planet as it endanger lives of other species as well. Fresh fit came up with the idea of creating a Que Bottle with awesome looks and ease of travel. The business idea is aimed towards designing a collapsible bottle which offers individuals to travel with the bottle (Barringer, 2012). The bottle is uniquely designed with spiral shrink on it which is half of the bottle size without compromising its stylish appeal. Feasibility of the Idea: The feasibility of the business idea is based on the unique design offered by Fresh fit as the bottles will be made of completely BPA-free food grade silicon and will be originally 100% plastic free. This ultimately makes it safer for the humankind and for the planet as well. The business is feasible, as currently plastic bottles have dominated the consumer market and making it environmentally hazardous for flora and fauna as well as the marine ecosystem (Bryman Bell, 2015). Apart from this, several researches revealed that a large number of used and discarded plastic bottles are thrown everywhere making the planet exposed to the perils of environmental hazard. It is understood that the main reason behind the purchase of highly marked up plastic water bottles is only for the sake of convenience. This is not considered as one of the best possible alternative for making travel bottle available. Presently, the existing lot of water bottle are either considered as bulky which makes them impossible to carry around, dull looking or cheap made up of foldable flask. Fresh Fit wanted to make something, which is highly functional with awesome design. The company believes it to be one of the most feasible business ideas as its initial design and hard work will yield the most desired business result. Protection of Business Idea: Ideas are considered as daydream or a great invention that enables a business to earn millions and quite often to turn into a viable business. Fresh Fit is currently looking forward to patent its business process as the concept of the current business idea is relatively new. The current business is unique with new product plan and patenting the designs would ultimately help in keeping the business ideas relatively secret until the application for patent is filed (Wall, 2014). On the other hand, the business is also planning to trademark is business name as this will offer an added level of protection since the name of the company is closely related with its business idea. Hence, by creating a trademark Fresh Fit can serve as written evidence that the business idea works at a particular time. Scanning of Business Environment: The current nature of the water bottle industry is extremely diversified in global market for reusable water bottles, which encompasses numerous products in terms of size, shape, designs and material. There are large numbers of water bottle manufacturers who are vying for the market share by introducing innovative products (Thomas et al., 2014). Currently there is a rising trend of increased usage of BPA-free materials and increasing adoption of the smart bottles are anticipated to have profound impact on the overall development of the market in the coming years. Several market researchers have estimated that the market will grow by 4.2% CAGR over the period of 2016 and 2024. Growing at the current speed, it is anticipated that the market valued at US$7.04 billion in 2015 will surpass US$ 10.19 billion by 2024. Identification of Current Market Trend: Based on the kind of material used to manufacture reusable bottle the current market has been segmented into polymer, glass, metal and silicon. Currently bottles made up of polymer are presently leading the market owing to its wide range of availability, differentiating features and low cost. According to the TMR consumer analysis, the current segment is ranked first in terms of the degree of penetration for reusable water bottles across the world and it is anticipated to remain a prominent choice for respondents to purchase in the near future as well (Hair, 2015). The segment of polymer based reusable water bottle is anticipated to be dominant contributor to the revenues generated of the global reusable water bottle market over the forecasted period. The increasing use of the BPA-free water bottle is the segment of the plastic bottle. Hence, features of Que bottle such as durability, ease of availability will keep the hot or cold water for longer period and its availability will mak e the bottle favoured by the consumer. Porters Five Forces: Porters five forces and SWOT analysis are conducted to understand the market viability of the Fresh Fit which is as follows; Bargaining power of suppliers: Low to moderate Fresh Fit are integrated to suppliers who purchase in bulk and with the continuation of restricted number of companies make this feature a low risk of suppliers There could be high switching cost due to the restricted number of bottle producers and other machine dealers Bargaining powers of buyers: High This could be viewed that buyers have large number of suppliers to choose from Threats of backward integration is measured to be low Competition: Very high The general character of the manufactured goods and present low price levels could lead to lower switching cost (Dobbs, 2014). The anticipated market growth is anticipated to grow over the next three to four years Threat of substitute: High There are threats from substitutes such as pipe born water bottle, polymer plastic bottles, blow mould bottles of lower cost possess the threat of substitution Switching costs could be considered as low since the cost of bottled water is considered as low. Threat of new entrant: Moderate to high Capital costs could be considered as moderate to high investment cost High industry rate of growth which can encourage new entrants The unit cost of production could be considered as low and it continues to decrease with use of latest technologies SWOT Analysis: Strength: Creative product idea Unique benefits which is not offered by competitors Environmentally friendly Weakness: Limited continual firm Start up company with no brand recognition Opportunities: Large number of market availability No identical products are available in the market Current trends towards environment protection Threats: Threat of low cost polymer products High cost of capital Reference List: Barringer, B. (2012).Entrepreneurship: Successfully Launching New Ventures, (2012). Best, R. (2012).Market-based management. Pearson Higher Ed. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Collis, J., Hussey, R. (2013).Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Hair, J. F. (2015).Essentials of business research methods. ME Sharpe. Thomas, D. F., Gudmundson, D., Turner, K., Suhr, D. (2014). Business Plan Competitions and Their Impact on New Ventures' Business Models.Journal of Strategic Innovation and Sustainability,10(1), 34. Wall, L. (2014). Business plan: It's business time!.AJP: The Australian Journal of Pharmacy,95(1131), 50.