Technology and Organizational Structure

Technology and Organizational Structure Wanda armor University of Phoenix Technology and Organizational Structure This paper represents the research on how engineering interacts with brass instrumental organize. both companies will be identified to comp be and contrast their organisational structures. A matrix will be included to summarize the findings. Introduction Organizational structure in todays complex multi-dimensional organizations is the lodge that holds the infrastructure together to achieve the organizations goals.It is the patterns or arrangement of groups of jobs within an organization. It is also a process that requires organizational re-structuring as the high society grows. Historically industry has shifted from the job-shop manufacturing to mass production, with innovative pioneers such as Frederick Taylor, Henri Fayol, and Max weber ((Dristelzweig & Droege, n. d. ). These early pioneers were very different thinkers in terms of their principles to determine how to structure organizations for maximum productivity.However, they all had a common view that it was like a machine and that power was in the position, not in the soulfulness holding the position clearly a vertical bureaucratic structural hierarchy ((Dristelzweig & Droege, n. d. ). This one beaver way mindset gradually disappe ared as concerns that the traditional organizational structure may hinder, rather than serve well promote creativity and innovation (Dristelzweig & Droege, n. d. ). Today, pressures in U. S. business structures to compete globally calls for a shape of organization structures.There is no one fit all organizational structure that has proven effective in modify to business success. Organizations operate in different environments with different opportunities, products, tasks, risks, strategies, constraints, strengths and weakness, and different organizational structures to meet those challenges (Reference for Business, n. d. ). There are two types of orga nizational structures found in business environments centralized and decentralized. centralise organizational structures rely on one individual to make decisions and provide direction or the company decentralized organizations rely on a team environment at different levels of the business (Vitez, n. d. ). Organizational Structure Overview of Two high societys Two very successful companies have been identified with different organizational structures Toyota Motor company and The Watsons fanciful Company. These two companies are on the opposite end of the spectrum in terms of organizational structure. Toyota, a Japanese, multinational corporation, has a centralized matrix organizational structure (the combination of two or more different structures- natural/mechanistic) with a bureaucratic infrastructure.The Watsons Creative Company, a refreshed York based adverting agency, has a small-decentralized organic organizational structure (organizations that are flexible and effectively adapt to change) (Dorf & Byers, 2008). Toyota is considered by some as the worlds largest maker of automobiles, trucks, buses, and robots. Toyota has factories all around the world, that manufacture and assemble vehicles for local markets (Taneja, Pryer, & Sewell, 2012). Toyota has an interesting belong of mechanistic, organic and bureaucracy in a centralized organizational structure, which allows them to accommodate their versatile product line.This structure develops a subjoinforce who believes in the companys products, image, and vision along with placing a high cheer on the welfare of its employees (Taneja et al. , 2012). A recent SWOT analysis shows that intense competition could pose a threat resulting in lower price pressures. A recent massive product recall (10 one thousand million worldwide) which could hurt the companys brand image and sales ((Toyota, 2012). Toyota is a company that has a study for reliability the challenge now is rebuilding the emotional ties of cu stomers.A bureaucratic organizational structure could be the error as hindered information sharing, miscommunication along with delayed result time to quality and safety issues have been comprehend as the root cause of the recall (Taneja et al. , 2012). One of the disadvantages to a matrix organizational structure is belongings communication channels clear so that potential conflicts do not arise and hinder organizational functioning (Reference for Business, n. d. ). As corporations become worldwide the process of restructuring is inevitable, as they must respond to challenges on a global level.The foundation of Toyota is respect of its people and continuous improvement by dint of the Toyota Way which is summarized by fivesome keywords Challenge, Kaizen, Genchi Gen exclusivelysu, Respect and Teamwork (The Toyota Way, n. d). The Watsons a Creative Company, is an ad agency. They have a decentralized organic organizational structure that is simple and low in formalization. All pa rts of the organization need each opposite as an interdependence relationship improves functioning.As an organic organization they need to stay flexible in relations with customers and in creating concepts for television commercials and print advertisement (Field, n. d. ). I recently visited the Watsons ad agency and I found a confortable informal environment with a small staff and their dogs. It seemed quite remarkable that a company with such clients as Whole Foods, Metropolitan Home Magazine and many other(a)s could work as a community. However it is in line with their mission statement of building lasting relationships between extensive companies and the audiences they benefit (The Watsons, n. . ). Their core competency is in their experience management and creativity. An organic organization such as The Watsons is a knowledge-based organization. Tacit knowledge is exchanged through interaction with other knowledge workers. This interaction facilitates the development of a knowledge culture within the organization, supporting decision making of various knowledge workers through collaboration (Hosnavi & Ramezan, 2011). How Structure Affects the use of Technology and Technology Decisions Technology plays a crucial map in todays organizational structure.Toyota understood that the traditional understanding of centralization in organizational structure would fail to capture its vision of technological development, and value in the employee in the face of sensitive challenges and demands. Toyota adopted a matrix organizational structure to facilitate engine room decisions ((Hosnavi & Ramezan, 2011). The Watsons on the other hand believe that technology decisions are based the decentralization of power and control and a higher(prenominal) level of informality and a organic organizational structure was the best fit for their company.Toyotas gilt-edged technology was not enough in light of the recent recalls. As a result they had to press their organiza tional structure, which is no easy task. My observation is that Toyota could have closed a blind eye but instead decided to restructure and fix the problem without deviating from their core competency and mission. The Watsons interaction with technology is equally exciting as visual displays of artistic genius are created and displayed through a variety of avenues. Technology gives expression to the endless possibilities of the mind and allows them to make decisions based on whatever idea they privy dream of.Working on something they believe in helps them to focus on the effectiveness of their products and services. TECHNOLOGY AND ORGANIZATION bodily structure Inquiry Toyota Motor Corporation The Watsons a Creative Company Organizational Structure Centralized Matrix Organizational Structure Decentralized ingrained Organizational Structure Environment Stable, highly good and orderly. Constant change, simple, low formalization. Control Hierarchic Network community. Internal Com munication Vertical, between superior and subordinates. squinty between people. Core Competency Lean Manufacturing Tools, Supply Chain Management, Product Development Technology, Branding Creative Advertising /Knowledge worker Core Technology Conventional and Hybrid Vehicles, Hybrid Systems, Safety and environmental Technologies. Web based advertising systems, HTML, XML, SVG and Flash, Communications protocols, Video and audio technology. Enabling Technologies Toyota Technology Institute, Toyota InfoTechnology Center, Home documentation Assistant Robotics, Personal Mobility. R&D product portfolio. iAd mobile app, Ad tracking, Banner Ads, Rich Media Ads, Tradeshows, mercenary Emails, Poster Ads, Social Media Organizational Members Task Oriented People Oriented Control-Stability and predictability. High Low Flexibility-Quick response to changing conditions High High Knowledge Management Reinforcement of hierarchy Anywhere in the company Technology Interaction with Organizationa l Structure Based on these comparisons I believe that the interaction of technology must be accompanied with the right fit of the organizations structure to achieve sustainability.Toyota works on a technological scale far beyond that of the Watsons. It uses manufacturing technology that is the cutting edge of science (Taneja et al. , 2012). It is doing an amazing work with its robotic technology that will help the handicapped, as well as the individual. Taneia et al. , (2012 believes that Toyotas research and development accomplishments are making groundbreaking strides in the area of defense against energy starvation. The Watsons Creative Company is victimization the Internet to extend their market reach far beyond what was once thought possible through conventional channels.According to Behboudi, Hanzaee, Koshksaray, Khirkhani Tabar, & Taheri (2012), Creative advertising can provide a competitive edge for a brand, add to its value, and give it an advantage over its rivals in terms of more positive market response(p. 140). The Watsons advertising agency has achieved sustainability with their creative and innovative ads through the technology of the Internet. In comparison mechanistic and organic organizational structures are like two unisonians, one who plays by ear and the other who has to read music both however deliver a beautiful arrangement of music.Toyota is continuously focused on change magnitude its technological capabilities, while The Watsons are continuously looking for more ways to use technology to create ads that are an experience for the consumer. Both are making contributions that will add value to organizational learning, and technological capabilities. References Behboudi, M. , Hanzaee, K. , Koshksaray, A. , Khirkhani Tabar, M. , & Taheri, Z. (2012). A Review of the Activities of Advertsing Agencies in Online World . International Journal of Marketing Studies, 4(1), 138-149. Retrieved from Ebscohost Dorf, R.C. , & Byers, T. H. (2008). Tec hnology Ventures (2nd ed. ). New York, NY McGraw-Hill. Dristelzweig, H. , & Droege, S. B. (n. d. ). Organizational Structure. Retrieved from http//law-journals-books. vlex. com/vid/organizational-structure-51758780 Field, R. (n. d. ). Organizational Effectiveness, Structure and Technology. Retrieved from http//apps. business. ualberta. ca/rfield/Organizational%20Effectiveness,%20Structure,%20and%20Technology. h Hosnavi, R. , & Ramezan, M. (2011). Intellectual Capital and Organizational Organic Structure How are these